Fearlessly Independent.
As the shift from in-store to online shopping continues to trend, the New Balance team sought to create a digital flagship that could take the service quality customers have come to expect in-store and translate that for the virtual world.
— The Concept —
Key considerations included aesthetic elements such as larger imagery and editorial-style layouts alongside technical advancements that would ensure a seamless user experience even during peak shopping moments.
A collaboration across multiple practice groups within the company created an interface that is swift, responsive and intuitive – fostering the customer’s desire to remain fiercely independent while offering personalized support at key moments of the shopping experience.
“The team shared our vision from the very beginning, and we couldn’t be happier with how this project came to life.”
— Damien Leigh, SVP Direct to Consumer, New Balance