I lead creative teams at the intersection of technology, experience and storytelling — helping ambitious brands turn complex problems into simple, useful and memorable digital experiences. Relationships and onsite experience with Apple, Bose, New Balance, Rockstar Games, Tiffany & Co, and more.

Kettle x Apple
Group Creative Director at Kettle
2021 — Now

Creative leadership
Leading multidisciplinary teams across design, copy, experience and production.

Global scale
Creating digital experiences and marketing systems operating across markets and product launches.

Creative transformation
Evolving how teams use emerging technology, AI and new creative workflows to make better work faster.

Client partnership
Partnering with senior Apple stakeholders to translate complex product and business challenges into simple, compelling experiences.

Past experience:

Group Creative Director / Deloitte Digital — 2019–21
Experience, innovation & creative leadership

Creative Director — 2015–19
Digital experience, advanced retail & consumer products

Rockstar Games — 2012–15
GTA V · Red Dead Redemption 2

Independent Creative — 2005–12
Brand · Digital · Experience