Modern, American Luxury

Dream it.

Tiffany & Co. were looking to redefine themselves from their New York heritage, evolving into a truly modern American luxury brand. As they were developing these new retail strategies, we saw the opportunity to reimagine their next generation of digital commerce. We partnered directly with Tiffany & Co. on every aspect of the process from research and strategy to design and delivery.

Build it.

Taking the brand’s storied ethos, we worked with them to create a flagship digital experience. The result is something entirely new for customers; a clean, intuitive, and delightful digital experience focused on personalization, gifting, and serendipitous discovery. Connecting brand, retail and digital in a way that feels effortless.

 
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The initial concept positioned own-able brand moments…

 
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for serendipitous discovery…

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and brought them to life.

 
 
 
 
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